The world is yours. Isn’t that a great line? That line resonated with me when I first heard it rapped over a NY-style beat in 8th grade. In this song, destined to become the seventh best rap song of all time, Nas gives tribute to the famous movie Scarface played by Al Pacino. But that is not why the song resonated with me; what stood out to me was a single line in the lyrics, “The world is yours.” This single line is still one of the most truthful and powerful statements I have ever heard. When you have the mentality that you can take on the world, and essentially own it, you cannot be stopped.

When you use a platform like Socedo, it truly does seem as if the world is yours. Socedo allows you to find new prospects and qualify them automatically by leveraging existing social media profiles. Big companies are not the only ones that can use this clever service. Think of all the authors, musicians, or even just regular people who want to promote their personal brands. Let’s take a look at one specific scenario showing how authors and musicians can utilize this platform to achieve professional success and obtain warm sales leads.

My grandfather is an author and he has written three novels in the past. Recently he signed a deal with a publisher for three more novels and they asked him to get on social-media. Since he has no social presence whatsoever, he approached me and asked me to help him with his social-media strategy. Since I am certified in Hootsuite social-media management and passionate about marketing, he thought that I would be a great candidate for the job. Naturally, I accepted his offer and for the past month have been brainstorming ways to promote his new book and generate leads when it is released. I felt like I had some good ideas, until they were all trumped when I met Aseem Badshah, the CEO of Socedo, for a digital marketing lesson on Google Hangouts. Thanks to that conversation, it dawned on me that I could save a ton of time and generate a ton of leads and product awareness by using Socedo.

One benefit of Socedo is that you can figure out who your true target audience is, where they are having conversations, and how to use the right language to really engage with them. When it gets closer to the release of my grandfather’s book, I am going to use Socedo to engage with people who are mentioning books, war novels, spy novels, and Tom Clancy on Twitter or LinkedIn. I will then look for keywords in their profiles along the lines of novelist, book-lover, avid reader, reader, and much more. This portion could be tricky and I will have to perform some A/B testing to figure out the right key words to target. When formatting Socedo’s Direct Message Template I will be sure to come off as transparent as possible. I want this portion of the Socedo journey to seem like a real interaction that intrigues my new warm lead. I will say something along the lines of, “Hi [First_name], I saw that you are a fan of #TomClancy. You should check out Jeff Layton’s new novel #YouWontBeAbleToPutItDown – [Insert hyperlink here]”. This direct message is going to cause curiosity among the warm lead and potentially will lead to a conversion. After briefly playing with these tools, I’ve become a big fan. I’m convinced that when you use Socedo, the world is yours.

Setting aside businesses and authors, when musicians figure out the value of Socedo, they will not be handing out mix-tapes on the corner of 5th and Pine (Downtown Seattle reference). As a musician I’ll use Socedo to promote my past music, upcoming shows, and future music. One way to do this is by setting your conversation keywords to something along the lines of #SeattleMusic, #UpcomingArtists, #KanyeWest, and “I need new music” (people are tweeting this on Twitter). Then I will look for Bio Keywords that consist of ‘Music’, ‘I Love Music’, ‘Record Label’, and ‘Music Producer’. Being based out of Seattle, I would use location keywords for Washington to build awareness inside my state of residence. For the Socedo Direct Message Template I would create something along the lines of, “Hey [First_Name], I saw that you like #KanyeWest. I think that you would love my newest mixtape. Here is a free download – [Insert hyperlink here].. Due to personalization, I guarantee this will generate a ton of warm leads, build awareness around a personal brand, as well as start conversions (and mix-tape downloads). When you use Socedo, the world is yours.
Socedo offers a service that lets you get creative in the way you generate leads. If you are an author or musician viewing this post, I truly hope that you are feeling inspired to take on the world. Hopefully you are discerning new ways to beat your competition with creativity and the latest set of tools. Most importantly, I hope you have that feeling like that you cannot be stopped. The world is yours.

//